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Facts About Gift Giving
Facts about gift-giving
A recent Australian article cites some facts about gift-giving:
1. 28 per cent of surveyed respondents admitted that they "recycle gifts."
2. Women give Christmas gifts to more people than do men. The average difference is 12.5 versus eight.
3. Women devote more time to selecting the appropriate gift, 2.4 hours per recipient versus 2.1 hours for male gift shoppers. [I will surmise, without any systematic data, that the real difference is far greater.]
4. Women are more successful in finding desired gifts. 10 per cent of women's gifts were returned to the shop, as opposed to 16 per cent for gifts given by men.
A good theory of gift giving should account for the greater popularity of gifts among females. I could not help but notice that during my recent honeymoon, my wife bought gifts for many of her friends. I bought family-related gifts, but did not buy a gift for a single friend.
The linked article notes one theory of gifts, called the search theory:
...gift giving makes sense in cases where the giver's knowledge of where to find something the recipient wants is greater than the recipient's own knowledge. Or if the giver is in a position to get it cheaper. So the rule is that the giver gives a gift only when her "search costs" for the gift are lower than those of the recipient.This emphasis on the hassle involved in finding suitable presents helps explain why, even though it's regarded as poor form to give money, parents are more likely to resort to money as their children get older. The parents' search costs rise as they become less certain what their kids would like, whereas the kids' search costs fall as they become more independent. This theory also helps explain why people who go on trips return with presents. Their gifts tend to be things that are dearer or harder to find at home. Even so, it's hard to believe the theory accounts for more than a fraction of gifts.
The search theory explains some of observed practice, but not why women devote more attention to gift-giving. Perhaps women, having lower average wages, also have lower average search costs. More likely, women find it more worthwhile to invest in a tight network of extended family and close friends. Men might find it more worthwhile to invest in a goal-oriented mentality, which will discourage large amounts of time spent shopping. When it comes to shopping more generally, gifts or not, men take less time, are more decisive, more prone to impulse purchases, and less likely to look at the price tag. Read this account of gender differences in shopping. Buying gifts may require an attention to shopping detail that men simply do not have in the first place.
Posted by Tyler Cowen on January 5, 2004 /TrackBack URL for
this entry:
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A DEFINITION OR TWO
Click Here to Learn What Gifts Are-> www.absoluteastronomy.com/topics/Gift
A Special Gift Facts
It seems like no matter what the occasion it is often times difficult to find a
special gift for the people that you are closest to. I have spent many hours
looking for gifts for loved ones. Whether it is for Christmas or birthdays it
seems that the quest for the perfect gift is often very time consuming for me.
One day I was shopping for myself and came across a special gift for my sister. She is allergic to metal so is very limited in what jewelry she can wear. I found a bracelet that was made of glass beads. It was two strands wide and was stretchy, so there was no metal clasp. I knew this bracelet would make a great gift for my sister because the colors complimented several of her outfits.
During another shopping trip I found a special gift for my godchild. She has always liked things in a heart shape. I found glass shaped hearts in a variety of colors and sizes. The store also had a clear glass heart shaped bowl. I purchased several of the hearts and the bowl. This will be a great house warming present.
posted at -> www.rainonline.ws/c/info
I realized that I had better luck finding a special gift when I wasn’t looking for one. I decided that when ever I am out shopping I am going to look at items that would make a nice present. By doing this the shopping is much more relaxed. It is also a good way of saving money because when you shop year round for a special gift you can often times buy things that are on sale. Even if the item is not on sale, by buying things through the year I do not have such a huge bill around the holiday time.
If you are going to try this I will make a couple of suggestions to make purchasing gifts ahead of time easier. One thing is to make a list of the people that you ordinarily buy for. The list should be small enough to carry in your wallet, so that you always have it with you. That way when you find a special gift for someone on your list you can cross their name off. At the holiday or birthday time you can then check how many gifts you still need to purchase. Another tip to help with buying gifts early is to place all of your purchases in a central location. This way you will know where to find the present at the time you need it. I ended up buying more than one special gift for the same person because I could not remember where I stored the first one.
If you are organized in the way you make your purchases you can save money and time by shopping for presents throughout the year. This will help the holiday season seem more pleasant, and gift giving more fun.
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